Air Guitar
Advertising
Services Provided: FX & Simulations
CLIENT: ROCK CAMBODIA FM107.3
Rock Cambodia, a rock radio station, hired us to add energy and excitement to their online advertising video. They wanted the performance of their "air-guitarist" to be enhanced with a flashy effect.
Given complete creative freedom, we created an effect that simulates guitar strings warping and distorting by a certain magnitude relative to the notes that were being played.
The end result married audio and visual together in a way that captivated viewers and drew more listeners in.
